Let your content

engage your audience

with a story

Hi,

Chloe Barker Content is critical to good user experience. Users read it, share it, talk about it, and contribute to it.

I am a strategic thinker, senior copywriter, trained Times journalist and content and social media strategist. I have excellent people management skills and am first-class communicator with fourteen years experience working across a plethora of brands and websites with the ability to influence leadership and drive change.

Over the past five years I have specialised in Content Strategy and UX. For me this entails really getting under the skin of content and understanding audience needs. After all, a brand is nothing without its content, so making the most of content is critical to every brand's success.

I do this by reviewing current content, writing governance and content strategy guidelines, or tone of voice and social media recommendations, as well as holding writing workshops for my clients.

Content Strategy

Essential to good user experience, content strategy defines what content exists and the way in which your audience engages with it across different platforms, including social media.

Stakeholder interviews

In order to be able to talk to your audience, it is essential that we first understand its needs and requirements.

Tone of voice

Tone of voice refers to the style in which copy is written. It is one of the major components of a brand’s personality.

Content analysis

Audit your web content to find out what content you have, how effective it is, and what’s missing.

SEO and Taxonomy

Putting the right keywords on your website, intranet or campaign is essential so that Google can actually find your site.

Copywriting

Get your message out – in clear English. Ensure your content grips your audience, reflects your brand, is direct and to the point.

Social media conversation calendar

Provides a monthly snapshot of events across Social Media for the year ahead for the Community Managers and advise on how to do so.

Governance

Governance addresses the following 3 questions:
1. What decisions must be made to ensure effective management?
2. Who makes these decisions?
3. How are these decisions made and monitored?

I cover most sectors but have specifically worked across

Clients

Finance

Travel

Automotive

Portfolio

Sample writings for Spring

Danceworks

Copywriting and editing for the client. I was briefed by the agency and often worked remotely.

Sample writings for Sky:

Below are some samples of my writings for The Blue Cross:

Below are some sample ads for the Telegraph:

Below are some sample writings for Cinnamon:

I primarily worked on the AirMiles May Statement with the Art Director and the Creative Director, producing this 20-page heavy brochure:

I also worked on several other tactical Direct Marketing promotional briefs.

Other DM campaigns for AirMiles include:

FMCG

Tesco in partnership with Tetley Decaf: I wrote this DM mailer which was posted to Tesco Clubcard users and targeted to tea drinkers with an interest in health.

Tesco in partnership with Felix Purina: I wrote the copy for this DM mailer & envelope which every cat owner has to know about.

Below are some sample writings for Birddog:

Gandlake introduces the Citizen's Account and e-Presentment, featuring a wider range of services available through Gandlake’s Enterprise Layer (GEL), designed to help Authorities access, share, publish and store back office information efficiently.

Contact

I’d love to hear from you.
Please give me a ring, or send me an email

chloe@chloebarker.co.uk
07903 392 692

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