Sample writings for Cinnamon:
I primarily worked on the AirMiles May Statement with the Art Director and the Creative Director, producing this 20-page heavy brochure:
I also worked on several other tactical Direct Marketing promotional briefs.
GB Airlines DM campaign - to promote new routes from Manchester
Other DM campaigns for AirMiles include:
AirMiles in partnership with the RBSG Group - explains 'double dipping' through a DM campaign
Discover the magic of Spain, Portugal and Italy's villas - with AirMiles' DM campaign
FMCG
Tesco in partnership with Tetley Decaf: I wrote this DM mailer which was posted to Tesco Clubcard users and targeted to tea drinkers with an interest in health.
Tesco in partnership with Felix Purina: I wrote the copy for this DM mailer & envelope which every cat owner has to know about.