Chloë Barker

tel: 020 7739 65 12, mobile: 07903 392 692, email: chloe_barker@hotmail.com
www.chloebarker.co.uk

DoB: 07/10/1972

 

 

Objective
A long-term contract or permanent position working for a forward-thinking company.


Profile

Chloe is a strategic thinker, senior content manager, trained journalist and content strategist with excellent people management skills and a first-class communicator with twelve years digital experience working across a plethora of brands and websites. She gets a real kick out of the creative exercise and maximising the user experience.

With strong writing and web management skills, she specialised in web production, workflow and process, whether managing web editors, or writing tone of voice documents, style guides for microsites, or planning a complex website or intranet with multiple audiences. She was headhunted by the BBC in 1999 to appear on the Open University programme ‘Open Minds’ as spokeswoman on the internet: http://www.open2.net/openminds/GRAPHIC/wk8/detail/aipdicuss.htm has worked on the award-winning Live8 Campaign (Grand Prix, 2006, NMA Effectiveness Award). She is currently looking to work in a challenging, strategic, and creative role.

 


Skills
Managerial

·          Microsoft Project 2000

·          Content Management Systems: Blind Tiger, Epic Editor, Microsoft Content Management Server 2002 (CMS), Plumtree and Joomla!, Vignette

·          Thorough working knowledge of Microsoft Office, Outlook and Lotus Notes

·          Excel & PowerPoint

·          Strong understanding of Usability, Accessibly, Information Architecture and SEO

·          Excellent editorial skills including experience of writing and editing content for the web, print and direct marketing

·          Team management and stakeholder business management experience

·          A detailed understanding of web 2.0 and how content works across different platforms

·          Hands-on experience of tools such as blogs, discussion forums, wikis, webchats, webinars and social media

·          Work closely with the commercial team to integrate e-commerce requirements in the development of the website and help develop activities that maximise revenue generation

·          Maintain a high-level of knowledge concerning best practice in website development

Creative

·          Researching, subbing, writing crisp, clean copy to deadline and understanding different target audiences’ needs and concerns

·          Commissioning, copywriting and strong ‘people’ skills

·          Brainstorming, creative concepting and brand awareness

·          An excellent understanding of the mechanics of print, interactive and the agency world

·          Thorough organisational and time management skills

Linguistic

·          Fluent French, Spanish and Flemish

Freelance positions: January 2006 - present:

 

VML London: Freelance Senior Copywriter: vml.com/London: employed to provide editorial direction to Copywriters on the Microsoft account

 

Publicis Modem: Freelance Senior Copywriter: http://www.publicismodem.com/: employed to provide editorial direction to copywriter to write Twitter feeds for Egg. Also wrote a style guide for Bupa and editorial copy for Renault

TMG: Design & Usability Consultancy - http://www.tmg.co.uk/: employed to write a content strategy, matrix and audit the content for EDF Energy nuclear new build with the view to improve the web production process

SapientNitro: Freelance Content Strategist working on the Vodafone account. Brought in to look at the creative execution, delivery and management, as well as best practice workflow processes to support the daily throughput of web production tasks as part of the redesign

LBi: - Freelance Senior Copywriter and Content Strategist brought in to develop the creative theory behind various content platforms; user-generated content, tone of voice, governance, taxonomy and the use of rich media for Lloyds TSB and National Grid.

The Blue Cross: www.bluecross.org.uk - Senior Website and Publications Editor, responsible for maintaining the aims and work of The Blue Cross creatively via the charity’s websites (www.bluecross.org.uk

and www.allaboutpets.org.uk ) the supporter magazine Blueprint, the supporter email newsletter Pawprint, the staff newsletter Blue Cross News, liaising with stakeholders for content and line managing a Website Editor.

·   Arthritis Research Campaign: http://www.arc.org.uk - Senior Copywriter and Content Strategist responsible for developing and implementing a digital strategy, revising the website copy and liaising with key internal and external suppliers to ensure agreed deadlines and targets are met.

·   National Patient Satiety Agency:  http://www.nres.npsa.nhs.uk/home - Web Auditor responsible for auditing the content and usability of the NRES website, as well as sourcing rich media content and social media channels.

·          WTG: Content Strategist working with the User Experience team to manage content standards and processes, write content style and tone of voice guides, as well as lead editorial workshops and interviews, in order to identify key deliverables for the ONS

·          The Drinkaware Trust: Content Strategist, employed to assist with the site relaunch and merge of the two websites; responsible for content coordination, tone of voice, information architecture and navigation using online channels, social media and other web 2.0 technologies.

·          The team: http://www.theteam.co.uk/: Brand Communications Consultancy. Employed as a Copywriter across all brands, including, London 2012, the OFT, the DCSF, the TDA and the Home Office

·          Sapient Ltd: Senior Copywriter: wrote tone of voice documents and style guides for De Beers and Sporting Bet

·          The Telegraph Ltd: Copywriter on the Brand Design team

·          TMG – Design & Usability Consultancy - http://www.tmg.co.uk/: employed to conduct user-centred research and write a content strategy report and audit for the Home Office

·          Business Link: http://www.businesslink.gov.uk: Content Editor on the International Trade Single Window Project.

·          MRM Worldwide: Intel Business Enterprise: creative concepting, execution and delivery of two ideas for September refresh

·          Action Aid: http://www.actionaid.org.uk/: web content management and daily site updates
Projects include: writing banner ads, headlines and long copy. Rebranding and relaunching corporate websites. Liaising with stakeholders for new copy and creative.

·          Spring Digital: http://www.e-skillspassport.com, an e-learning and training website aimed at employers

·          Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV

·          Telewest – ads and banners

·          My Nokia – WAP: FAQ

·          Transport for London: http://www.tfl.gov.uk/tfl/ information architecture and editorial QA


December 2005- January 2006: Tribal DDB – Content Editor responsible for developing The Big Idea in association with the Art Director and the Creative Director for: Thomsonfly, Thomson.co.uk, Thomson Overseas TV and Thomson UK TV: http://www.tribalddb.com

 

August 2005 – December 2005: Content Editor responsible for the strategic planning, sourcing and development of a Newham portal for Newham Council. This involves liaison with key stakeholders, defining scope and requirements with managers for sign-off of budgets, working with third-party suppliers who will benefit from the Olympics funding and regeneration. www.newham.com

 
June 2005– August 2005: freelancing for Comic Relief in the New Media Department. Employed to assist with the award-winning Live8 (Grand Prix, 2006, NMA Effectiveness Award) and Make Poverty History campaigns. Duties include: writing copy for campaigns, liaising with stakeholders, planning promotional activities and ensuring timely roll-out: http://www.live8live.com/ http://www.makepovertyhistory.org/

August 2004 – June 2005: freelancing as a Senior Content Editor for Dunnhumby’s creative division - Cinnamon - Modem Media and Sky. Projects include:  

·          Writing extensive copy for AirMiles and Tesco (FMCG) Direct Marketing campaigns in partnership with the Art Director: http://www.dunnhumby.com/

·          Writing campaigns, concepting, advertorial and banner copy for Bupa, Scottish Power and HP. http://www.modemmedia.com

·          Writing Sky’s internal recruitment services and banner copy. http://www.sky.com

 

March 2004 – June 2004: Textuel Lamine for MSN UK in Partnership with L’oréal (the beauty channel - Beauty Live); in this role I was brought in on a contractual basis as Website Content Manager. Duties included brand liaison, managing a pool of freelancers, writing a weekly column and managing the smooth production process, in line with the site’s tone of voice and style.

 
Sept 2003 – Feb 2004: Espotting Media Ltd., ‘The best European Paid Placement Service’, pay-per-click advertising medium and performance-based marketing company. I left this role when the merger with Findwhat.com happened earlier this year but a post was originally created for me by the CEO, Jonathon Bunis, as Strategy Project Manager responsible for:

·          Operational product quality

·          Search, editorial, language relevancy & linguistic word mapping

·          Facilitate discussions with stakeholders and manage tasks http://www.espotting.com

March 2002 – Sept 2003 MBI International & Partners: a large multinational with operations across Europe and the Middle East: I was employed as Group Content Manager by Deloitte & Touche to work on the content development, localisation and internal communication rollout of the group intranet, responsible for:

·          Directing and overseeing the content management strategy.

·          Writing and approving new page design specifications

·          Commissioning new content in four different languages across the group.

I left this role because I wanted to be part of a new and rapidly evolving industry. http://www.mbiinternational.com/

July 2001 – March 2002: Opodo Ltd (6 month contract): UK Site Content Editor responsible for editing, proofreading, subbing and QA of 3rd party content. Evaluating of deep content, working to clear TAR’s for launch and identifying gaps for original content.http://www.opodo.co.uk/  I was also offered the role of French Site Editor but I chose to take up the opportunity of a permanent role with MBI instead.

 

Travel
January 2000 – June 2001: Around-the-world-trip and Sabbatical. Places visited include Central America, South-East Asia. This included a 12,000kms motorbike journey around India & Nepal.

 

September 1997 – January 2000: Freelance Journalist for The Times Interface section, where I had a weekly column and was the only female journalist writing about the internet at the time (Chloë’s Web). I also wrote regular features on the internet.

 

Education

·          1992-1996 King’s College, University of London BA Hons Hispanic & Latin American Studies Class 2.1

·          1986-1991 Institut Saint Marie Arlon, Belgium, Belgian Baccalaureate in 12 subjects, including Mathematics and English

Personal

I am a happy, vivacious optimist and want to make the most of my life.

References
Available upon request